Seasonal Photographs? Yes…Holiday Décor? Not So Much

Now that it looks like winter has fully arrived in the Minneapolis-Saint Paul, MN area, Realtors and home owners need to evaluate their seasonal real estate photographs. Should you leave green, summer photographs posted on websites for buyers to view while trees shed their leaves or snow is falling? The answer is debatable, but there are clear benefits to updating photographs so the listing is reflective of the current season.

Highlight the Home, Not the Listing Age
Home buyers and renters are not typically looking for real estate properties that others have overlooked or passed by; many days on the market can indicate a problem for prospects. We know in most cases that is not true, but picky buyers may be hesitant. Updating photographs 2 or 3 times a year helps buyers focus on the home, rather than the listing age, and shows that the Realtor or home owner is proactive.

Summer is Not the Only Flattering Season
Depending on the property, leaf-less winter trees and bushes can provide a better view of a home that is otherwise blocked by mature landscaping. Here is an example of a property that features a gorgeous tree filled lot, but the home would be difficult to see during the summer.
Photographing this home in the winter provides a better view of the structure, the beautiful windows and trim, and the expansive 3 car garage.

Marketing Opportunities
If your real estate listing has been on the market through several seasons with the same photographs, it may be a good time to test new photographs. Other than the home description and price, photographs are your only other option when it comes to updating the listing. Real estate images can make a big impact and do not require a pricing compromise to get buyer attention. A seasonal update will not only make your listing current, the photographs may appeal to a buyer that ignored it previously. Use seasonal changes as marketing opportunities.

Seasonal photographs provide added benefits for your real estate properties, but décor that is reflective of specific days should be avoided. Christmas in February or Halloween in November is not appealing. When updating photographs or shooting for the first time, be sure to remove decorations that limit the life span of the photographs. Seasonal décor is fine, but décor that is holiday oriented is problematic.

When should you plan your next seasonal photoshoot? Schedule photoshoots 2 times per year, spring/early summer and late fall/early winter to stay current, if you have not sold the property. If including snow in your exterior photographs makes you uneasy, you can also upload a summer photograph with a note explaining how the home will look when the snow melts.

Keep in mind…no matter what time of the year, a professional real estate photographer can enhance the existing beauty of a listing and use seasonal elements to increase buyer interest.

Examples of our Seasonal Exterior Photography can be viewed here. Contact us if you have any questions about Seasonal Exterior Photography or book your next photoshoot with us using our online Order page.


RE-Pix | Real Estate Photography & Marketing is a team of Professional Photographers, Graphic Designers, Social Media Experts, and Marketing Professionals, who specialize in capturing stunning photographs of properties and provide marketing services based on your needs. We understand the nature of the real estate business and have successfully worked with a wide range of clients, from private individuals and single agents to major production builders and community developers. We have the capability and expertise to bring your branding to the next level, while making sure each and every one of your properties look incredible to all viewers.


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